LULULEMON

TOM DICKINSON

Social campaign for Lululemon Metal Vent Tech

We partnered with Tom Dickinson to showcase Lululemon’s Metal Vent Tech collection in action. The campaign focused on controlled intensity - clean movement, focused breath, and apparel built to perform through it all.

The Brief
Lululemon wanted a social-first video campaign featuring Tom wearing the Metal Vent Tech range in a training environment. It had to feel elevated yet accessible, polished but grounded, a true reflection of performance gear in real motion.

What We Delivered

• 1x Social Campaign Video (15–20s)

• Lifestyle + in-action stills for Instagram rollout

• Movement-focused creative direction featuring Tom

• Vertical-first, clean and brand-aligned assets

Designed to Move, Built to Launch

Your product deserves more than just a post.
We build social-first brand campaigns that leave a mark.