21 DAYS OF 21 HALF MARATHONS

JERMAINE JONES

The Brief
Capture the full scope of Jermaine’s challenge — the physical pain, emotional highs and lows, and the deeper why behind every run. This wasn’t a hype piece. It was a raw, human, documentary campaign to spotlight mental health, discipline, and the power of community.

What We Delivered

• 1x Full-Length Documentary (15 mins)

• 1x Teaser for socials (1 min)

• Stills and selects from the full 21 days

• VO-led narrative with sit-down interviews and in-field footage

• Social rollout strategy to support fundraising goals

Over 21 days, Jermaine ran 21 half marathons to raise awareness and funds for the Black Dog Institute. No crowds, no sponsors, no shortcuts — just purpose-driven movement, filmed in real time. Powered by First or Nothing, this campaign became a story about mindset, struggle, and the decision to keep showing up.

STILLS

Jermaine Jones . Endurance storytelling campaign following 21 half marathons in 21 days

Got Stories to Tell?

Jermaine’s journey was more than a run - it was a reason.
If your brand stands for something deeper, we’ll help you tell the story that needs to be told.