WARLOCKS GYM

Build Your Own Legacy CAMPAIGN

Launch and Rebrand Campaign & Full‑Scale Production For A Gym Franchise

Objective

Rebrand and expansion of Warlocks Gym as it prepared to scale from a single location to six new gyms across 2026. Establish a bold visual identity and build momentum ahead of the brand’s next expansion. Strategy + Production.

Creative Brief

Develop a campaign that positioned Warlocks as a serious, high-energy training brand rather than a typical gym.
Highlight different training styles and member avatars the gym caters.
Deliver assets that could support digital marketing, social media, and launch promotion across multiple locations.

Results