HOKA ARAHI 8

Creative & Full‑Scale Production

Objective

Position the Arahi 8 as a dynamic, everyday performance shoe through motion‑focused storytelling and bold, on‑the‑move visuals.

Creative Brief

  • Capture energy and stride in real urban settings.

  • Deliver one 15‑second hero video for digital + social.

  • Develop storyboard + colour‑grade reference pre‑shoot.

  • Execute full‑scale production and post (no VO; supers + music only).

Execution

  • Styled for momentum - low angles, high contrast, natural light.

  • Integrated Hoka’s brand ribbons to mirror movement + design cues.

  • Collaborated on grading to match global palette and paid media specs.

Results

  • Delivered on‑brand creative with versatile digital rollout.

  • 1x 15-Second Hero Video + 1x Social BTS + 1 Shoot Day

  • Modular visual system adaptable to multiple running locations.

  • Strengthened the campaign’s performance and aesthetic consistency.

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