NEW BALANCE
In collaboration with The Athletes Foot
FUELCELL REBEL CAMPAIGN
Creative Production - Social and Digital Assets
Capturing the two key tempo / race-day models from New Balance through a high-energy track night campaign, designed to showcase the performance of the FuelCell Rebel V5 and SC Elite in a real running environment.
The campaign was shot during a night track session - focusing on dynamic running shots and authentic running experience.
Tight product details and in-stride moments & wide track environments to establish atmosphere.
Capturing raw, genuine reactions of the New Balance Running community
